Wednesday, December 7

Automation and technology to improve overall broker experience


The freight and logistics industry never sleeps. With drivers on the road at all hours of the night, others in the industry loading and shipping, and people across the world waiting for packages, there is always a need for quick service and updates around the clock, making it vital for companies to upgrade their technology.

“There is a huge demand for support around the clock. No one wants to wait for updates and answers. They want their updates here and now,” said Andrei Unc, vice president of Varstar Alliance. “The technology that we offer right now is able to hold and track all of our shipments, tracking information, phone calls, ratings and more — all within one automated platform.”

Varstar Alliance is a freight brokerage company offering all-in-one transportation solutions to its customers. The company uses automation to streamline the redundant and mundane day-to-day processes for brokers in the industry.

Like many companies across all industries, the COVID-19 pandemic shifted the overall priorities of Varstar. Instead of using money and resources on office space and renovations, Varstar has dedicated its resources to enhancing its technology to meet the needs of those in the industry.

“Our resources have shifted toward technological advancement and automation — things that can make our service a lot smoother and better. This allows our agents to gain higher profits and the ability to invest more time in bettering our processes for our customers,” Unc said.

Because of the improvement in reachability using automation and other technology, Unc firmly believes that nonsolicitation and noncompete agreements are a needless obstruction.

“As technology advances, we don’t see these location boundaries that we saw before. We are able to contact customers across the continent,” he said. “There should be no restrictions on someone’s living. With technology being so readily available and practical, I think everyone in the industry should start to step away from this idea of noncompete and nonsolicitation that is putting them in a box and not allowing them to grow.”

Varstar plans to attend FreightWaves’ The Future of Supply Chain event this week. To learn more about Varstar, visit its website.

Register today for the Future of Supply Chain #FOSC22

The leading voices in supply chain are coming to Rogers, Arkansas, on May 9-10.

*limited term pricing available.





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