Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results.
The Digital Connections report points to a more complex reality. Modern interviewed 300 CMOs from B2B organizations in the UK and US and found that many are worried about chronic underuse of technology, challenges with integration and an ongoing digital skills and strategic capability gap.
Use the Digital Connections report as your essential guide to regain control with a plan based on understanding the problem, creating a roadmap for consolidation and fostering a new learning culture to lead you confidently into the future.
This report, based on the findings of Modern’s 2021 survey, will outline:
Why most marketing technology is underused
The issues with people, integration and skills
How CMOs are facing up to the challenge
Why CMOs now need to prioritize strategy and planning over rampant tech investment
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